Wednesday, February 13, 2013

Just In Time For Valentine's Day

Under Armour's Spine Bionic Basketball Sneaker

When I saw this sneaker pop-up on my radar today I got all hot-and-bothered that yet another apparel company, no less an athletic one, has decided that wearing something pink is just what the doctor ordered.

Let me clarify. The above picture is a MEN's sneaker which Under Armour released a few days ago as part of their Power In Pink® Collection.

My reaction can be explained most appropriately in Emoji.

As someone who's competed in sports my whole life I have always been offended by the gender slant toward ugly when it comes to women's workout gear.  Its nearly impossible to find a simple pair of blue and white running sneakers and most of the time I'm picking over tops in "lemon chiffon" or "pink lemonade."

Now at least men can share in the joy.

Yes, its great that Under Armour has pledged to donate a minimum of $500,000 to various breast cancer charities from the sale of any Power In Pink® product. They also have their She's a Fighter® survivor series which, in their words, "celebrates women who use fitness and exercise in the fight against cancer" but I just can't deal with another apparel company missing the mark on something so obvious.

Through Allana Maiden started a petition to get Victoria's Secret to consider making bras for women who have had mastectomies or breast reconstruction. I'm thinking I'm going to have to start one to ask UA, Nike, Adidas, and LuLuLemon to make a sports bra for all the women cancer survivors and patients they want to help who are running, jumping, and sweating their way way back to health.

Better yet, if they can buy the rights to First Warning Systems' sports bra which can detect cancer up to six years earlier than any other imaging equipment currently available they can really be instrumental in making a difference.

(You can read more about that here.)

Having a decent idea of how the garment industry works, its fairly safe for me to assume that selling bucket loads of relatively inexpensive pink t-shirts and other stuff translates into healthy margins.  And there's nothing wrong with facilitating their admirable charitable goals but is it that much of a hit to bottom line to ALSO make a sports bra for these women? Or a bathing suit for swimming laps so you don't get chased out of the pool like Jodi Jaecks, who I wrote about back in July, that won't make you feel like your implants are going to rupture?

Get the lead out people or I'm going to send Shaun T. over to get all Insanity® on your butt!

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